Psychedelics company Silo Wellness has today announced a UK distribution partnership for its Marley One functional mushroom products.
Silo Wellness has agreed on the exclusive distribution partnership with LocoSoco Group for its Marley One functional mushroom range, the first global functional and psychedelic mushroom consumer brand, created in collaboration with the family of legendary musician Bob Marley.
Silo Wellness, which has operations in Jamaica and Oregon, and which launched the world’s first psilocybin nasal spray, is the first global psychedelics company to access the nationwide network of a large-scale distributor to reach consumers across the UK at mainstream retail stores.
Functional mushrooms for the UK
LocoSoco will distribute the full line of Marley One mushroom products, beginning with the brand’s initial five functional mushroom tinctures, to independent retailers, buying groups, health food stores, online retailers and influencers and their e-commerce affiliates, across the UK.
The initial Marley One mushroom products is a range of functional mushroom tinctures with unique blends highlighting the brand’s connection to Jamaica, including species such as cordyceps, lion’s mane, chaga, reishi and turkey tail.
Silo Wellness CEO Douglas K. Gordon, said: “Since the launch of Marley One, we’ve been vetting potential partners to help us bring the powerful health and wellness benefits of functional mushrooms to the UK, where consumer interest in these products is on the rise, and psychedelic products as regulations allows.
“In LocoSoco, we’ve found a uniquely structured distribution network and like-minded collaborator who shares not only our dynamic vision for the mushroom category but also our principles around community building and value sharing at every point in the supply chain. We think the industry at large will benefit from the synergies of these two established, publicly-traded companies working in sync.”
Speaking to Psychedelic Health Gordon added: “We partnered with LocoSoco which reaches a number of independent retails in particular, but they also have some very interesting and innovative approaches to distribution, and they as an enterprise are very green and sustainable. They believe in doing the right thing – so, for us it was a very great fit, not just because commercially we want to reach all of the right outlets in the UK but also because we want to do it with an enterprise that places a value on how we do business. We are very exited about what that looks like.
“First we are going to be online – SocoLoco are very positive and motivated and we feel this is going to do extremely well in the market.”
James Perry, Founder and Chief Executive Officer of LocoSoco, said: “We are thrilled to align with Silo Wellness, a company catalysing growth in the burgeoning functional mushroom industry, to build a strategic route to market for their iconic Marley One product portfolio.
“We are extremely selective with who we choose to partner with, and we’re proud to leverage our unique network of local and independent retailers to support a future-thinking, sustainable and ethical brand like Marley One in gaining access to consumers and communities across the UK.”
Silo Wellness will also be launching a psychedelic mushroom product line under the Marley name later this year, to be followed by additional functional mushroom products including gummies, capsules and cosmetics.
